Apr 30, 2019
Allyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of two international postings.
Apr 24, 2019
Executive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA.
Apr 17, 2019
Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.
Apr 9, 2019
Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.